Erin Lyda - Google - Analyze the role of social media in the brand experience

- 90% of the costumers use companies after use them in the social media.

- Brands don’t sell brands, people sell brands.

Millennials' media engagement

The average millennial spends 18 hours a day consuming media – often multiple forms at once. These forms are completely different from those favored by prior generation. For example, the average millennial checks his or her smartphone 43 times and spends 5.4 hours on social media per day. They may still be watching sports and movies – but that only makes up 14 percent of media viewing.

See full story from Kate Taylor @ Entrepreneur

Digital advertising

Digital advertising: Tracking the trackers

How to Sell Travel through Twitter and Other Social Media.

Facebook, Twitter, Google+ and Instagram have all featured as ways of maintaining contact and engaging with customers in the social media sphere heightening their appreciation of a brand while also giving them the chance to pass on the message to friends and family.

It is an important new tool in reaching out to new travelers, but can also seem daunting as businesses figure out exactly what they are going to do with social media and how to work it into a budget.

see full story @ 4hoteliers

7 Steps to Successful Content Marketing

Content marketing is a way of communicating with your customers and prospects without pitching your products or services.

Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.

see full story @ socialmediatoday.com

Why Brands are Getting it Wrong in Social Media

What is the #1 piece of advice I have for your social media strategist, manager or you — a small business owner managing social media efforts?

The answer is simple: Stop talking about social media.

Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities.

see full story @ YFS MAGAZIN

How Is Social Media Driving Revenue? [INFOGRAPHIC] - AllTwitter

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products? We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

see full story @ MEDIABISTRO

Pinterest Best Practices for Hotels

Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, hobbies and interests. Users can browse other pinboards for images, ‘repin’ images to their own pinboards, or ‘like’ photos. Hotels and restaurants can have their own boards where they can ‘pin’ images, track which users have repinned their images, and identify followers.

see the full story @ HospitalityNet

I blogged a while back offering five simple suggestions to optimise Tweets. As it went down well I thought it worthwhile expanding on this and giving my insight on growing a follower base and increasing engagement.

Get the full sotry @ econsultancy.com

Tips on How to Set Up Your Hotel's Facebook Timeline.

Tips on How to Set Up Your Hotel's Facebook Timeline.: On February 2 Facebook released Timelines for Brand Pages

Benchmarking ROI of Social Marketing in Travel: Part One Destination Marketing Organizations. - Tuesday, 6th March 2012 at 4Hoteliers

Benchmarking ROI of Social Marketing in Travel: Part One Destination Marketing Organizations. - Tuesday, 6th March 2012 at 4Hoteliers