The power of purple pricing

As a pricing mechanism, Purple Pricing allows a seller to learn buyers' maximum willingness to pay so they get an excellent picture of demand. And, at the same time, the seller makes money despite giving refunds.

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Pricing is critical to a hotel’s success

How we price is critical to a hotel’s success. It is also a subject that can generate some passionate discussions. The question becomes: how are we making these important decisions and what factors do we take into account? Whether you use a sophisticated price-optimization system or determine your rates manually, it is necessary to make a critical assessment of the information you are using to make and validate your pricing decisions.

Pricing is critical to a hotel’s success

Optimizing hotel pricing: A new approach to hotel reservations

http://www.hotelmarketing.com/index.php/content/article/optimizing_hotel_pricing_a_new_approach_to_hotel_reservations/