How Is Social Media Driving Revenue? [INFOGRAPHIC] - AllTwitter

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products? We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

see full story @ MEDIABISTRO

Pricing is critical to a hotel’s success

How we price is critical to a hotel’s success. It is also a subject that can generate some passionate discussions. The question becomes: how are we making these important decisions and what factors do we take into account? Whether you use a sophisticated price-optimization system or determine your rates manually, it is necessary to make a critical assessment of the information you are using to make and validate your pricing decisions.

Pricing is critical to a hotel’s success