Beyond bookings: How hotels can take mobile to the next level

The online travel industry is one of the sectors that mobile has hit the hardest as bookings made from smartphones and tablets continue to grow. However, it seems that many hotel brands are missing out with mobile by not leveraging more sophisticated guest services features. As mobile continues to become the primary way that consumers make last-minute hotel bookings, brands should look to add features to their mobile applications and Web sites that help consumers once they have booked a room. Marriott is one of the few hotel brands that is doing so with an innovative check-in feature on its mobile app.

See full story @ Mobile Commerce Daily

Native Mobile App vs. Mobile Web App

It has been a matter of serious evaluation to choose among Native Mobile Apps & Mobile Web Apps.
The proponents & opponents of both come up with some proportionally valid points but, if you are here to make a right decision,we suggest you to go through this detailed infographic representation which is definitely going to help you go ahead with right mobile strategy by evaluating your business needs & target audience.

see full story @ INFOBEANS

Content creation, curation and marketing - today’s holy grail for travel marketers

As search engine optimization and marketing evolve to become mobile, local and social, the confluence of search and social is the most exciting tourism marketing trend, a main topic at last weeks EyeForTravel Social Media and Mobile Strategies Conference in San Francisco.

Get full story

Travel one of the least popular mobile activities

According to a new Google mobile search behavior study, the travel category involves only two percent of mobile activity. Yet, twelve percent of mobile travel searches resulted in a purchase. On the bright side, travel searches on smartphones led to an above-average number of follow-up actions.

Get the full story