Great design sets the foundation for every hotel experience. Sure hotels can excel with amazing service, but without high design enhancing every detail of the experience, it’s impossible to get guests passionate about that property.
In recent years design has become so important it plays a key role in branding too, it’s an essential element required to connect with potential guests to keep them coming back for more. Of course we all know that brands are what help us make sense of a complex world by simplifying decision making and allowing us to extend our persona to the products and services we use.
Without strong design that makes people have an emotional reaction a hotel will quickly see loyalty evaporate and along with it, pricing power.
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