How We Come Up With Big Content Marketing Ideas

Every content marketer is looking for their next big idea, something that’s shareable and gets people talking about their business and brand.

See full story @ HOOTSUITE

3 Tips for Optimizing Your Google Shopping Campaigns

3 Tips for Optimizing Your Google Shopping Campaigns

Bill and Melinda Gates - Why giving our wealth has been the most satisfying thing we've done

In 1993, Bill and Melinda Gates took a walk on the beach and made a big decision: to give their Microsoft wealth back to society.

Erin Lyda - Google - Analyze the role of social media in the brand experience

- 90% of the costumers use companies after use them in the social media.

- Brands don’t sell brands, people sell brands.

Hotels - The Continuing Battle for Direct Business

David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the continuing battle for direct business and what hotels can do to tip the balance in their favour.

Previously I’ve pointed to the one recurring challenge facing hospitality marketers and that is how to drive direct business to a hotel’s own website.

See full story @ Hotel-industry.co.uk

Google - Year in Search 2014 - Um ano de pesquisas

In 2014 we searched trillions of times. What do these searches say about us? Explore the Year in Search http://www.google.com/2014 and follow the conversation on #YearInSearch

Videographic: Which country has the biggest economy?

IN THIS week’s print edition we published a chart that looks at the world’s biggest economies over time. We timed it to coincide with the news that China, at least in purchasing-power parity terms, is now the world's biggest economy. People tend to find this historical stuff rather interesting, so below we have produced a similar chart that shows GDP per capita over the same time frame.
The results are quite different. Europe is much more dominant than it was in the original chart. The Netherlands, which does not feature at all in the original graph, does particularly well. Britain, which during the 1700s and 1800s developed a capital-intensive, trade-boosting navy, was a leader during these two centuries. By the 1950s, tiny but oil-rich states did nicely.



see full story @ Economist

Feliz Natal - Merry Christmas - 2014

A Melhor mensagem de Natal é aquela que sai em silêncio de nossos corações e aquece com ternura os corações daqueles que nos acompanham em nossa caminhada pela vida. Desejo a todos um Feliz Natal.

Sony made a mistake

Obama: Sony 'made a mistake' http://www.cnn.com//2014/12/19/politics/fbi-north-korea-responsible-sony/index.html

O Filme que possivelmente causou o ataque informático que a Sony sofreu na semana passada, "The Interview".

Foi este o filme que tramou a Sony, uma comédia satírica sobre o assassinato de um líder Koreano, suspeitam que o ataque informático que a Sony teve a semana passada, que divulgou inúmeras informações sigilosas de atores, realizadores e novos projetos, foi engendrado pelos amigos dos americanos Korea do Norte. Está tudo explicado.