Beyond bookings: How hotels can take mobile to the next level

The online travel industry is one of the sectors that mobile has hit the hardest as bookings made from smartphones and tablets continue to grow. However, it seems that many hotel brands are missing out with mobile by not leveraging more sophisticated guest services features. As mobile continues to become the primary way that consumers make last-minute hotel bookings, brands should look to add features to their mobile applications and Web sites that help consumers once they have booked a room. Marriott is one of the few hotel brands that is doing so with an innovative check-in feature on its mobile app.

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