Millennials' media engagement

The average millennial spends 18 hours a day consuming media – often multiple forms at once. These forms are completely different from those favored by prior generation. For example, the average millennial checks his or her smartphone 43 times and spends 5.4 hours on social media per day. They may still be watching sports and movies – but that only makes up 14 percent of media viewing.

See full story from Kate Taylor @ Entrepreneur