segunda-feira, 12 de agosto de 2013

Jens Stoltenberg Primeiro-ministro norueguês foi taxista por um dia // Jens Stoltenberg, Norwegian Prime Minister was a taxi driver for a day

Para gravar um vídeo eleitoral e ouvir as opiniões dos seus eleitores, Jens Stoltenberg percorreu as ruas de Oslo transportando passageiros. Só alguns reconheceram o primeiro-ministro.

De primeiro-ministro a motorista de táxi por um dia, Jens Stoltenberg, o líder do Partido Trabalhista norueguês decidiu ir ouvir as opiniões dos seus eleitores em primeira mão e durante uma tarde percorreu as ruas de Oslo transportando passageiros.

---

To record a video election and listen to the views of their constituents, Jens Stoltenberg ran through the streets of Oslo carrying passengers. Only a few recognized the prime minister.

Prime Minister of the taxi driver for a day, Jens Stoltenberg, the leader of the Norwegian Labour Party decided to listen to the views of their constituents firsthand during an afternoon through the streets of Oslo carrying passengers.



sábado, 10 de agosto de 2013

Google tests internet

Google Tests Internet-Filled Balloon in California as Bill Gates Criticizes the Project http://abcnews.go.com/m/story?id=19915487

sexta-feira, 9 de agosto de 2013

Trivago elimina comentários falsos | Publituris

A Trivago apagas os comentários falsos feitos no portal a pedido dos hoteleiros. O procedimento implica que o utilitário comprove a sua estadia na unidade visada.

see full story @ Trivago elimina comentários falsos | Publituris


segunda-feira, 5 de agosto de 2013

This Is What a Travel Site Should Look Like

Travel sites have been reduced to the lowest common denominator. It’s all about the cheapest fares, the cheapest flights, and just enough detail to ensure you don’t wind up in some bedbug-infested hell-hotel that classifies “luxury” as running water that’s a lighter shade of brown. We need something better. Something that can cut through the cruft, help us define what kind of travel experience we’re after, and do it with style.



see full story @ wired.com

Beyond bookings: How hotels can take mobile to the next level

The online travel industry is one of the sectors that mobile has hit the hardest as bookings made from smartphones and tablets continue to grow. However, it seems that many hotel brands are missing out with mobile by not leveraging more sophisticated guest services features. As mobile continues to become the primary way that consumers make last-minute hotel bookings, brands should look to add features to their mobile applications and Web sites that help consumers once they have booked a room. Marriott is one of the few hotel brands that is doing so with an innovative check-in feature on its mobile app.

See full story @ Mobile Commerce Daily


Google+ to Surpass Facebook by 2016 – Hotels Need to Get Into the Game

Google+ has taken over the No. 2 social media position from Twitter, according to reports, and from all indications it may even be a contender for the no. 1 spot in a few years, replacing Facebook. What does this mean for hotel companies? Hoteliers must embrace Google+ as a critical social media outlet if they want to remain competitive. Lodging Interactive, an award winning full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, and its subsidiary CoMMingle, a social media consultancy, is offering a turnkey service for creating and professionally managing Google+ Business Pages and boosting Search Engine Optimization positioning.

See full story @ LODGING interactive BLOG

Hotel and Resort Digital Marketing Budgets: Avoid the Headaches and Get it Right! – A Three Part Series

Part one of this series helps you get confidently set up for your 2014 digital marketing budget planning.  It sheds light on key issues that you must consider.  Part two will delve into hot topics (aka online channels) that you should heavily focus on, while part three will recommend dollar percentage allocations for said channels.  Altogether, this series will provide your property’s team a valuable roadmap for planning an exceptional budget.

See full story @ VIZERGY - Digital Traveling Marketing


sexta-feira, 2 de agosto de 2013

It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know

Hotel search engine optimization (SEO) is one of the most debated online marketing techniques in our industry. That’s because its efficacy is hard to prove, and techniques have to constantly change to outmaneuver Google’s updates. Google maintains strict control and secrecy about how they manage and update their search engine results pages. Of course, there are guidelines posted on their Webmaster Central product, and a few utterances here and there. This leaves the floor open for some serious speculation… Cue in the SEO “experts.” I am not an SEO expert, nor have I played one on TV. But I am definitely a trained SEO observer who has been in the industry for a decade, and a huge fan of web analytics and data-driven decision making.

It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know

quinta-feira, 1 de agosto de 2013

NY Times relata ‘O Outro Algarve’ | Publituris

Com o título ‘O Outro Algarve’, o artigo do jornal New York Times fala sobre os destinos menos conhecidos da região algarvia pelos turistas internacionais. Tavira, Praia da Rocha, Silves e Pedralva são os locais evidenciados que podem proporcionar umas férias diferentes das que geralmente são esperadas nesta região.

@ PUBLITURIS NY Times relata ‘O Outro Algarve’ | Publituris