quinta-feira, 27 de junho de 2013

Algarve vai ter mais 20.000 chegadas pelo aeroporto de Faro

O Algarve vai ter no próximo inverno mais cerca de 20.000 passageiros provenientes de países com potencial de crescimento de turistas, como a Escandinávia, a Polónia, a Alemanha ou a Irlanda, anunciou hoje o Turismo de Portugal.

Algarve vai ter mais 20.000 chegadas pelo aeroporto de Faro

sábado, 22 de junho de 2013

How Amadeus approaches the hotel business of its customers

Believing their customers were not maximizing their hotel business opportunities, Amadeus introduced a consultancy-led approach to help to grow the hotel business of its customers - travel agents and corporations.

Get the full story @ Amadeus Site


quarta-feira, 12 de junho de 2013

The Future 'Global' Hotel Traveler

At BITAC Global, Ron Swidler, Principal of Gettys, shared his thoughts on how the future will potentially change the global hotel industry.
Great design sets the foundation for every hotel experience. Sure hotels can excel with amazing service, but without high design enhancing every detail of the experience, it’s impossible to get guests passionate about that property.

In recent years design has become so important it plays a key role in branding too, it’s an essential element required to connect with potential guests to keep them coming back for more. Of course we all know that brands are what help us make sense of a complex world by simplifying decision making and allowing us to extend our persona to the products and services we use.

Without strong design that makes people have an emotional reaction a hotel will quickly see loyalty evaporate and along with it, pricing power.

get the full story @ www.hotelinteractive.com


Marketing agencies will disappear in 10 years, study says

A new study predicts that social media and digital marketing agencies or service providers will disappear within 10 years, and reactions range from indifference to shock, and from cheering to jeering.
Overall, people deem the projection accurate.

The study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According to the study, 70 percent of respondents believe that in 10 years marketing will focus on content marketing and "PR thinking"—a focus on building brand recognition and image, and on inspiring customer trust. Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies.

get the full story @ PR DAILY


terça-feira, 11 de junho de 2013

This year good, next year better: U.S. hoteliers optimistic for 2014

That’s a quick synopsis of the generally upbeat view of demand for the U.S. lodging industry expressed here last week by experts speaking at New York University’s International Hospitality Industry Investment Conference.

get the full story @ Travel Weekly


Brand marketing varies by chain

REPORT FROM THE U.S.—Several hotel franchisors are taking fundamentally different approaches to marketing their brands. Each said there are advantages and disadvantages to the approaches they’ve chosen.

Some franchisors choose to market their umbrella of brands, such as Choice Hotels International. For example, consumers will see TV commercials for Choice Hotels rather than Choice’s individual brands.

get the full story @ hotelnewsnow.com


Why Hotels Aren’t Making a Killing on Fees Like the Airlines

Love it or hate it, the fee-based business model appears to be here to stay for airlines. But the hotel business is a different story.

Airlines, as even casual fliers are well aware, have been piling on fees for years. U.S. carriers collected more than $6 billion in baggage and reservation change fees last year, an all-time high. For a particularly fee-crazy carrier such as Spirit Airlines, roughly one-third of revenues come from fees—seat reservations, carryon and checked luggage, bottled water—rather than money paid strictly for flights.

get the full story @ TIME - Business and money


How to use TripAdvisor to win guests and grow your business

There is no magic formula for achieving a high ranking on TripAdvisor but what we do know is that a meticulous approach is essential. A big part of that is hiring great people, people who love to serve. Ritesh Gupta reports

get the full story @ Eye for travel


Hotel vs. OTA Parity Agreements: Does It Have to be a Battle?

If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such as Expedia, Orbitz and Priceline, among many others. On one hand, OTAs extract sizable commissions, which understandably grate on the hotels that must pay them. On the other, they also produce an enormous amount of bookings, which hotels covet.

Hotels would prefer their own websites and call centers be their guests’ major distribution channel, but so popular are OTAs—and so dependent on them have many hotels become—it’s difficult to imagine hotels eschewing their services altogether. Particularly challenging are OTA parity agreements, which require hotels to guarantee that room rates on their own websites are not below those offered by the OTAs.

Despite this challenge, savvy hotel operators are finding ways to provide incentives that entice customers to book directly through their own websites, front desk or over the phone. In this article, we present six such strategies that hotel operators can use without conflicting with their OTA agreements.

get the full story @ Software advice


Six strategies for more direct online hotel bookings

Savvy hotel operators are finding ways to provide incentives that entice customers to book directly through their own websites, front desk or over the phone. This article shares six such strategies that hotel operators can use without conflicting with their OTA agreements.

If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such as Expedia, Orbitz and Priceline, among many others. On one hand, OTAs extract sizable commissions, which understandably grate on the hotels that must pay them. On the other, they also produce an enormous amount of bookings, which hotels covet.

Hotels would prefer their own websites and call centers be their guests’ major distribution channel, but so popular are OTAs - and so dependent on them have many hotels become - it’s difficult to imagine hotels eschewing their services altogether. Particularly challenging are OTA parity agreements, which require hotels to guarantee that room rates on their own websites are not below those offered by the OTAs.

Despite this challenge, savvy hotel operators are finding ways to provide incentives that entice customers to book directly through their own websites, front desk or over the phone. This article shares six such strategies that hotel operators can use without conflicting with their OTA agreements.

get the ful story @ Software Advice 

The power of purple pricing

As a pricing mechanism, Purple Pricing allows a seller to learn buyers' maximum willingness to pay so they get an excellent picture of demand. And, at the same time, the seller makes money despite giving refunds.

get the full story @ HBR - Harvard Business Review


quinta-feira, 6 de junho de 2013

A Hotelier’s Take on IATA’s New Distribution Capability

For decades, the airline reservation was the focal point for every automated travel itinerary. Despite considerable internet-enabled innovation, it still largely remains that way today. Now the International Airline Traffic Association (IATA) has embarked on it ambitious “New Distribution Capability” (NDC) initiative, with the stated objective to “define a messaging standard that will enable retailing opportunities.”

Get full story

segunda-feira, 3 de junho de 2013

Teixeira Duarte dá prioridade à distribuição no desenvolvimento de actividades - Construção - Jornal de Negócios

A Teixeira Duarte quer desenvolver até ao final do ano a sua actuação noutros sectores de actividade, em especial na distribuição, assume o grupo no relatório intercalar do primeiro trimestre divulgado sexta-feira. Até Março, esta área cresceu 40,4%, gerando um volume de negócios de 49,56 milhões de euros, assumindo-se assim como o segundo sector mais importante para o grupo depois da construção. A justificar esse crescimento esteve, segundo a Teixeira Duarte, a "expansão da placa de vendas das lojas Maxi".

Teixeira Duarte dá prioridade à distribuição no desenvolvimento de actividades - Construção - Jornal de Negócios

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