segunda-feira, 23 de dezembro de 2013
sexta-feira, 13 de dezembro de 2013
Anúncio da Dove é o melhor de 2013 para a revista Adweek
Um anúncio da Dove sobre beleza feminina foi escolhido pela revista especializada Adweek como o melhor do ano. O trabalho, da agência Ogilvy no Brasil, é assinado pelo director de arte Anselmo Ramos e pelo redactor português Hugo Veiga, radicado em São Paulo.
domingo, 8 de dezembro de 2013
10 travel technology and distribution trends
Though travel demand in Europe stalled during the global recession, the pace of technological progress continued unabated. Those hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.
“If you want to be successful and grow and perform well, you really have to understand the technology and what’s out there,” said Cees Bosselaar, director of business development and a destination marketing specialist for PhoCusWright, who presented findings from the company’s “Travel innovation & technology trends: 2013 and beyond” report during the World Travel Market in London.
There was not one game-changing advancement or trend but rather a confluence of subsequent shifts that are changing the overall environment, he said during a news conference.
“Each of those trends, they should not be viewed individually but as a mosaic of interconnected trends and parts,” explained Florence Kaci, PhoCusWright’s director of sales for Europe, the Middle East and Africa and European market specialist.
Following are the top 10 technology trends that will help hotel and travel companies leverage innovation in the coming year and beyond.
see full story @ HotelNewsNow
“If you want to be successful and grow and perform well, you really have to understand the technology and what’s out there,” said Cees Bosselaar, director of business development and a destination marketing specialist for PhoCusWright, who presented findings from the company’s “Travel innovation & technology trends: 2013 and beyond” report during the World Travel Market in London.
There was not one game-changing advancement or trend but rather a confluence of subsequent shifts that are changing the overall environment, he said during a news conference.
“Each of those trends, they should not be viewed individually but as a mosaic of interconnected trends and parts,” explained Florence Kaci, PhoCusWright’s director of sales for Europe, the Middle East and Africa and European market specialist.
Following are the top 10 technology trends that will help hotel and travel companies leverage innovation in the coming year and beyond.
see full story @ HotelNewsNow
quarta-feira, 4 de dezembro de 2013
7 Steps to Successful Content Marketing
Content marketing is a way of communicating with your customers and prospects without pitching your products or services.
Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.
see full story @ socialmediatoday.com
Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.
see full story @ socialmediatoday.com
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