segunda-feira, 29 de julho de 2013

Why Brands are Getting it Wrong in Social Media

What is the #1 piece of advice I have for your social media strategist, manager or you — a small business owner managing social media efforts?

The answer is simple: Stop talking about social media.

Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities.

see full story @ YFS MAGAZIN


sexta-feira, 26 de julho de 2013

HotStats European Chain Hotels Market Review – June 2013

Dublin's hoteliers recorded a 12.0% increase in profits per room in June, according to the latest HotStats survey bringing the calendar year-to-date GOP per available room increase to 25.7% and the rolling 12 months growth figure to 31.0%.
In the first half of this year, this profit boost in the Irish capital was due, in part, to an increase in RevPar of 11.3% to €116.44 which was mainly rate driven (+7.6%). Drilling deeper into the numbers reveals that a 2.7% rise in the residential conference segment contributed to growth in meeting room hire revenues and in food and beverage income; leisure departmental revenue also posted growth. Even though rooms direct expenses per room let (+3.9%), in particular travel agents commission (+6%), TrevPar gains were successfully converted to profit growth thanks to payroll efficiencies.


How Is Social Media Driving Revenue? [INFOGRAPHIC] - AllTwitter

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products? We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

see full story @ MEDIABISTRO


terça-feira, 23 de julho de 2013

ESPL: Dances of the Planets

The planets in the heavens move in exquisite orbital patterns, dancing to the Music of the Cosmos.  There is more mathematical and geometric harmony than we realize.   The idea for this article is from a book Larry Pesavento shared with me.  The book, 'A Little Book of Coincidence' by John Martineau, illustrates the orbital patterns and several of their geometrical relationships.  .

http://ensign.editme.com/t43dances


Meliá Hotels launched a Twiter program

Meliá Hotels International has launched a Twitter-focused program at its Sol Wave House Hotel in Mallorca, Spain, to facilitate interaction between its social networking guests. - See more at:

See full story @ Hotels 

Meliá creates

terça-feira, 16 de julho de 2013

Native Mobile App vs. Mobile Web App

It has been a matter of serious evaluation to choose among Native Mobile Apps & Mobile Web Apps.
The proponents & opponents of both come up with some proportionally valid points but, if you are here to make a right decision,we suggest you to go through this detailed infographic representation which is definitely going to help you go ahead with right mobile strategy by evaluating your business needs & target audience.

see full story @ INFOBEANS


Can a human power a helicopter? Atlas Human-Powered Helicopter - AHS Sikorsky Prize Flight

segunda-feira, 8 de julho de 2013

Could We Record Our Dreams?

Average Lighting Strikes per Square Kilometer per Year

World map showing frequency of lightning strikes, in flashes per km² per year (equal-area projection). Lightning strikes most frequently in the Democratic Republic of the Congo. Combined 1995–2003 data from the Optical Transient Detector and 1998–2003 data from the Lightning Imaging Sensor.


Average Lighting Strikes per Square Kilometer per Year

Average Lighting Strikes per Square Kilometer per Year infographic




quinta-feira, 4 de julho de 2013

Pinterest Best Practices for Hotels

Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, hobbies and interests. Users can browse other pinboards for images, ‘repin’ images to their own pinboards, or ‘like’ photos. Hotels and restaurants can have their own boards where they can ‘pin’ images, track which users have repinned their images, and identify followers.

see the full story @ HospitalityNet


Official Website Hotel Marques de Riscal, A Luxury Collection Hotel, Elciego | Best rate guarantee | Luxury hotel in la Rioja alavesa

Official Website Hotel Marques de Riscal, A Luxury Collection Hotel, Elciego | Best rate guarantee | Luxury hotel in la Rioja alavesa

French hotels take on online booking firms

French hotels launched an attack on three of the world's biggest online booking firms, saying they are unfairly twisting their arm on prices by banning them from offering reductions or taking bookings direct.

see full story @ The Telegraph


terça-feira, 2 de julho de 2013

Demissão de Vitor Gaspar visto pela imprensa estrangeira

Os principais jornais internacionais destacam a inesperada demissão de Vítor Gaspar, o rosto da troika e da austeridade, que deixou como marca de governação a maior subida de impostos de que Portugal tem memória. Leia mais em http://expresso.sapo.pt/a-demissao-de-gaspar-vista-pela-imprensa-estrangeira=f817575 Conhece a aplicação Expresso.pt Android? Pode fazer o download desta e de outras aplicações em http://mobile.sapo.pt/smartphones .